STAEDTLER® FIMO® - Shape your ideas

Whether for filigree objects by professional artists, self-designed pieces of jewellery, seasonal deco ideas for the home or creative activities with children: FIMO is truly impressive thanks to its superb characteristics, easy handling, high stability after hardening and extensive product range.

With FIMO, modelled works of art can be kept forever.

The origins of FIMO go back to 1939, the year in which the well-known doll maker Kaethe Kruse developed a new material to use for her dolls' heads. As it turned out to be unsuitable for serial production, her daughter Sophie began experimenting with the new substance. She mixed bright colours into it and kneaded it into a whole variety of shapes and objects.

Mankind instinctively wants to model things; it is his way of cherishing and preserving something dear to him” is how Sophie Rehbinder-Kruse summed up her philosophy and went on to develop her first modelling clay kit in 1954.

She created the brand name FIMOIK by using the first two letters of her nickname ‘Fifi’ and ‘modelling clay’ and the final letters of ‘mosaic’, one of her favourite techniques. This later got turned into the better-sounding name FIMO.

For more than 40 years now, FIMO has been the world's No. 1 when it comes to shaping and modelling.

MarsClay industrial clay: Fascination for cars


Did you know that long before a car is actually manufactured and can be seen on the road, a life-size mock-up of it is made out of modelling clay first?

When Harley Earl began to model with clay in California back in 1910, it was more of a hobby. Today, it has become an indispensable step in the design process of new vehicles. Although the arrival of the computer aided design programme CAD at the end of 20th century has sped up the initial design steps, studios still very much rely on having an original-sized 3D model made out of modelling clay. Once the model is ready for presentation, complete with a coat of silver lacquer, lights, wheels, chrome and logo, it looks just like the real thing.

This is the only way car companies are able to view and appraise a new shape under different lighting conditions and from different perspectives. In 1980, thanks to its decades of competence in the manufacture of modelling clays, STAEDTLER succeeded in offering the car industry a material which was unique both in quality and application.

Today, STAEDTLER is the leading company in this sector and supplies the modelling material known as MarsClay to renowned car manufacturers of all sizes from Europe to the USA and even as far away as South Korea.